Minenssey Upgrade
An Australian beauty skincare brand, dedicated to harnessing the potency of native botanical extracts for heightened efficacy in enhancing women's natural beauty.
Responsibilities:
Packaging concept and artwork, global marketing and social assets, brand guide, visual identity,
art direction/styling, photo editing, illustrations
Introduced a minimalist design for new product ranges to elevate customer experience, improve brand reach and coherency across print and digital platforms.
Elevate the brand's presence through refined packaging across new product extensions as Minenssey expands its influence through exclusive partnerships with luxury getaways and spas. The brand emphasises the significance of pausing, rejuvenating, and indulging in skincare rituals for a holistic approach to self-care and skin pampering.
There was a focus on expressing the feminine delicateness of Minenssey through a minimal and clean design. Gentle neutral colours differentiate it from Minenssey’s Skincare Range.
Responsibilities:
Packaging - concept and artwork, global marketing and social assets, brand guide, visual identity,
art direction/styling, photo editing, illustrations
Credit to:
Daphne S (Design), Photography from ACG (Kristina Yenko, Vogue, Ryan Conuit)