Minenssey’s core skin care range, Hydrating, Rejuvenating, Purifying and Brightening, were created to address skin concerns through effective formulations inspired by nature.

The established design language is both simple and clean, featuring a core color that serves as an anchor for a subtle transparent gradient, echoing the gentle, sensitive-skin suitable formula. It’s complemented by delicate gloss UV line illustrations positioned behind the logo, that symbolises the potency of the core indigenous Australian botanical used in each product range.

Carton designs showcases the core colour and illustration on the right side panel, maintaining a minimalist and straightforward approach on the front panel, and content heavy information on the remaining panels.