BeautyBar is the new beauty playground in trendy Armadale, Melbourne! A destination for both beauty gurus and newbies to immerse with products by Nude By Nature, MCoBeauty and ESMI. The store offers a dive-in experience into the premium products through swatching textures, indulging in scents and being mesmerised by engaging visuals.

BeautyBar captures the spirit of disruptors in beauty. Bringing to life this playful and confident nature of BeautyBar, I’ve used striking edgy colours, sleek and timeless typography, and proposed playful collaterals to enhance the customer experience in the curated space.

The strong, anchored BEAUTY pairs with the elegant, lighter BAR to reflect duality. BeautyBar is a symbol of strength and sophistication, boldness and polish. The underscore speaks to BeautyBar’s open-ended thinking, ever-evolving experience for a new generation of future-facing, beauty lovers!